Monetize Your Influence

The Blog

Field notesfrom the road.

Identity, monetization, press, and the business behind influence, written between time zones.

Identity3 min

Your Personal Brand Is Your Most Valuable Business Asset

We have spent years helping people market their businesses, and one thing keeps proving itself: people want to know who is behind the offer.

On the Road3 min

We Were Musicians Before We Were Marketers: What the Stage Taught Us About Business

Before Legacy Growth, Steve and I were professional musicians.

Press3 min

The New Age of PR: Why Visibility Is Everything for Entrepreneurs and Creators

When people hear public relations, they often picture a magazine feature or a television interview. Those can be incredible opportunities, but the world of visibility has expanded.

Monetization3 min

How to Land Brand Deals and Collaborations, Even Without a Massive Following

We hear creators assume they need hundreds of thousands of followers before a brand will take them seriously. That is not always true.

Strategy3 min

The AI Age Is Here: How to Leverage Technology Without Losing Your Authenticity

There are moments when technology changes what is possible for small businesses, and we believe AI is one of those moments.

Identity3 min

Unlocking Your Ultimate Potential: Building a Business Around Your Talents, Passions, and Purpose

We have met so many brilliant people who feel as though they need to become a different kind of person to build a successful business. More polished. More aggressive.

Press3 min

How to Get Booked on Podcasts and Turn Every Appearance Into Business Opportunities

Podcasts are one of our favorite examples of how a genuine conversation can introduce someone to an entirely new audience.

Strategy3 min

Running Ads to New Offers: How to Test, Launch, and Scale Without Wasting Your Budget

We love a good launch. There is something exciting about taking an idea that has lived in someone’s head and finally putting it in front of the people it could help.

Monetization3 min

Monetize Your Influence: How Creators Can Build Multiple Streams of Income Beyond Social Media

We meet creators who have spent years building communities and still feel unsure how to turn that attention into dependable income. They know how to create. They know how to connect.

Identity3 min

In a World Full of AI-Generated Content, Your Story Is Your Greatest Competitive Advantage

It has never been easier to produce a caption, an image, an email, or an entire content calendar. That is both exciting and a little strange.

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