Monetize Your Influence

About us · Founded by: Legacy Growth Consulting

Creativeby nature.Shapedby the road.

Hiking a mountain trail on the road
The travel trailer Steve and Nichole live and work from
Steve and Nichole together by a mountain lake

Exploring the world gives us a perspective most strategists never get: a front row seat to what people actually want.

We see it in small towns, campgrounds, local shops, and comment sections across the country. Every mile sharpens our instinct for what moves people to buy, follow, and stay. Then we build businesses around it.

  • 4 yrsFull time on the road
  • 2Companies built from a travel trailer
  • 1Obsession: what people actually want
Steve and Nichole embracing at sunset above a green valley

We believe strategy and execution have to live together. That creativity needs structure to scale. That systems should serve people, never replace them. And that growth should feel human. 

The two people you will actually work with

The storyand the system.

Portrait of Nichole Ashley smiling, long auburn hair

Co-Founder · Strategy, Brand & Ecosystem Architecture

Nichole Ashley

Her story starts on a stage.

Nichole is a former professional opera singer. Long before she built brands, she learned how to command a room, hold an audience in the palm of her hand, and make people feel something they did not expect to feel. That instinct never left. It just found a new medium.

For more than seven years she has worked across marketing strategy, public relations, paid advertising, and brand positioning, scaling personal brands, influencers, corporations, and agencies. She built her own brand first, then learned to design entire businesses and ecosystems on that same foundation.

Today she leads strategy, messaging, and ecosystem architecture for every client we take on. Her work is clarity, alignment, and growth that does not burn out the person behind it.

When your story needs to be told right, Nichole tells it.

Portrait of Steve Plekan smiling beside a river

Founder & CEO · Operations, Systems & Delivery

Steve Plekan

He is the reason the work actually ships.

Steve came up through corporate retail management, where he learned to lead teams, run operations, and hold a standard under pressure.

He is also a professional saxophone and bass player, and that is not a footnote. The improvisational ear is exactly how he runs a business: methodical enough to scale, flexible enough to adapt, human enough that people want to stay.

As Founder and CEO, Steve owns operations, delivery, and team leadership. He makes sure strategy turns into results you can actually see, measure, and keep.

When the work needs to be delivered right, Steve makes sure it is.

Our life together · Four years full time on the road

The roadmade uswho we are.

Four years ago we sold the idea of a normal life and moved into a travel trailer with our husky and our cat. Since then we have run two companies from geyser basins, mountain lakes, desert pull-offs, and more gas stations than we can count.

What we learn out here is who we are. It is why we build businesses that travel well, and why we care so much that yours gives you room to live.

Steve and Nichole on a lakeshore beneath snowy mountains
Nichole hiking a green mountain trail carrying their cat
The travel trailer we call home, parked beneath the Tetons
  1. Lesson 01

    Build light.

    Everything we own fits in a trailer. So does our business. If a system needs us in one place to work, we rebuild it until it does not.

  2. Lesson 02

    The view changes. The standard does not.

    Spotty signal, a new town every week, a deadline in a campground. We deliver anyway. That is the discipline we bring to your brand.

  3. Lesson 03

    Freedom is designed.

    Nobody stumbles into a life like this. It is built on purpose, one offer and one system at a time. We help you design yours.

How we work

What westand for.

Steve and Nichole smiling together in hats
  1. 01

    Identity first

    Before a single pitch goes out, we find the story only you can tell. Everything else is built on it.

  2. 02

    Private by design

    A small roster on purpose. You get Steve and Nichole, never a junior account manager reading from a script.

  3. 03

    Ownership over hype

    We build what you keep: offers, audiences, systems, and a name that compounds while you sleep.

  4. 04

    Your name is safe here

    No inflated promises. Honest strategy, careful execution, and clear reporting on what is working.